Meet Kofi Baah Boakye, the man behind the strategic curtain of Business Development at Stratcomm Africa for over 3 years.

In the inaugural episode of Humans of Stratcomm Africa, we delve into the journey of the man affectionately called "Diego Boadi" by his peers.

Join us as he unfolds the intriguing chapters of his educational and career choices that brought him to Stratcomm Africa.

What has motivated you and what have you achieved in your over 10 years at Stratcomm Africa?

-          I have been motivated mostly by our corporate philosophy which is to be a “faithful steward of all that God has entrusted to us”

How did your academic background at Syracuse University shape your journey, particularly in your roles in business development and marketing?

-          At Syracuse University, I majored in Communication and Rhetorical Studies as well as a bit of Psychology. I never imagined that I would find myself in this role, however what I learnt has contributed to my understanding of human behavior, relationship building and management. I have found these very useful in my role.

As the Executive Director of Business Development, what strategies have you employed to ensure a healthy client base and manage client contract life cycles?

-          Stratcomm Africa has been in existence for almost 30 years. Over the years the organization has built a strong reputation locally and internationally due to the hard work put in by the teams that have worked with Stratcomm Africa over the years to continuously raise the bar keeping the mind that the sky is the limit. That being said, strategies employed have usually been focused on CREATING UNIQUE SUSTAINABLE SOLUTIONS FOR CLIENTS AND DELIVERING WITH EXCELLENCE- This is what keeps clients coming TO US.

You've been a part of various roles, from Market Research Analyst to Assistant  Communication Strategist ETC. How have these experiences shaped your approach to your current role?

-          Working in these various roles has affirmed to me that pressure makes diamonds. From cutting media clippings from newspapers, to gathering data for strategy development etc. I now find myself comfortable in a role that oversees all the things that I have done before. Had I not gone through the mill, I would not be as confident as I am in delivering on my mandate in this role.

What drew you to the role of a Market Research Analyst at The Conti Group back in 2011?

-          I love information and learning new things. The Conti Group is an infrastructure development company, and I knew nothing about construction or engineering at the time. Engineers are very intelligent people in my opinion and it was a new challenge for me fresh out of the university.  I remember having to make two presentations to the CEO, Kurt Conti at the time and it made me realize how important it is to collect data for strategic decision making. I will never forget these experiences.

In your time at Stratcomm Africa, what achievements are you most proud of, especially in terms of developing business and marketing strategies for the company?

-          Quite honestly, I never really sit down and think about achievements I am proud of. Balotelli once said that he doesn’t celebrate when he scores because it is his job, just as the postman delivers the mail and does not celebrate, I have that mentality built inside me. What I can say I am most proud of is my personal growth over the years and I am looking forward to learning and growing more.

-          Tell us about a challenging project or situation you've encountered in your career and how you navigated through it.

o   One challenging situation I can remember involved the submission of a proposal and we were behind time.  Looking at the time constraints, I had to take the lead and wait at the institution for the final proposal to be packaged and brought to me. I recall the driver at the time speeding towards the institution and doing a U-turn at top speed with one of my colleagues in the passenger seat sticking his hand out holding the proposal. I quickly ran to pick up the proposal from him as the driver was turning. It was like a money transaction being done or something.  We barely met the deadline. It was quite dramatic; I remember it was like a movie, however we won that bid so it was worth it.

As someone deeply involved in communication, what advice do you have for individuals aspiring to thrive in the field, especially in the dynamic landscape of today's digital age?

-          I would just advise individuals aspiring to thrive in the field to never stop learning. Over the years, I have realized that just like every profession, passion is required to be successful. The basics of communication have remained the same since ancient history, all that has changed is the environment.  One must understand the root of what they're doing before they can bear good fruit and that is what Stratcomm Africa has been doing since 1994- blending the science and art of communication irrespective of the context.